Podem ver este esclarecedor vídeo sobre a plataforma ReBrick numa entrevista feita pelo Peter Espersen.

“There are millions of articles, videos and photos featuring LEGO elements on the web, and more show up every day. Some fan-made videos on YouTube get millions of views within a few days. Clearly, LEGO brick fans are already out there sharing and chatting away big time.
The LEGO Group’s online community lead, Peter Espersen explains why LEGO consumers play such an important part for the company.” 

Interessante saber a quantidade de fotos que estão no Flickr e no Brickshelf