LEGO® Friends tailors the beloved LEGO construction experience especially for girls ages 5 and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building. The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in the girls’ toy aisle of select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States
NEW PRODUCT FEATURES
· LEGO Mini-Doll Figure: tailored to girls’ requests for a more realistic, relatable and stylized figure, the new mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. 29 different mini-doll figures will be introduced in 2012.
· New Colors: three new LEGO element colors—two blues and a lavender—and three new deco colors—two greens and another purple—were added to create LEGO Friends.
· Rich World: the LEGO Friends story centers on the everyday lives and personalities of five girls—Olivia, Mia, Andrea, Stephanie and Emma—in Heartlake City. Each girl’s personality and interests are reflected in the collection.
SPRING 2012 LEGO FRIENDS PRODUCTS
· 3930 Stephanie’s Outdoor Bakery (age 5+; $5.99) includes Stephanie mini-doll figure and everything she needs to host an outdoor garden party.
· 3931 Emma’s Splash Pool (age 5+;$5.99) a fun space where the Friends gather that includes Emma mini-doll figure, lounge chair, pool and an ice cream cone to stay cool.
· 3932 Andrea’s Stage (age 5+; $9.99) mini-doll figure Andrea showcases her musical talent at the piano and on stage as a vocal performer.
· 3933 Olivia’s Inventor’s Workshop (age 5+; $9.99) mini-doll figure Olivia loves having a space to flex her brain inventing cool gadgets and conducting chemistry experiments.
· 3934 Mia’s Puppy House (age 5+; $9.99) mini-doll figure Mia loves animals and takes good care of her puppy with a comfortable doghouse and everything she needs to keep it bathed and groomed.
· 3935 Stephanie’s Pet Patrol (age 5+; $9.99) build a quad vehicle and trailer to help mini-doll figure Stephanie rescue animals, like the cute bunny, around town.
· 3936 Emma’s Design Studio (age 5+; $9.99) this design studio has everything mini-doll figure Emma needs to express her creative side, including a project table, accessories and laptop.
· 3183 Stephanie’s Cool Convertible (age 6; $14.99) the Friends love to move about town in mini-doll figure Stephanie’s sweet ride that features her puppy and fun accessories, including an MP3 player.
· 3065 Olivia’s Tree House (age 6; $19.99) a treetop meeting spot for all of the Friends that includes Olivia mini-doll figure and her cat, a bird, folding ladders and a secret hideout.
· 3942 Heartlake Dog Show (age 6; $19.99) mini-doll figure Mia organizes the annual dog show, complete with adorable puppies and bones, fun accessories, runway, obstacle course, podiums and a trophy for the winner.
· 3187 Butterfly Beauty Shop (age 6; $24.99) this salon includes everything the Friends need for a day of pampering, including new mini-doll figure hairstyles to try, hairbrushes, cosmetics and accessories, plus Emma and stylist, Sarah, mini-doll figures.
· 3061 City Park Café (age 6; $29.99) in this fun spot, the Friends can order up buildable cupcakes, milkshakes, and burgers while sharing stories and laughter. Includes cash register, tables and Andrea and café server, Marie, mini-doll figures.
· 3188 Heartlake Vet (age 6; $39.99) mini-doll figure Mia volunteers at the local vet clinic that features everything needed to care for the animals such as the dog, hedgehog and horse. Also includes Sophie, the veterinarian, mini-doll figure.
· 3315 Olivia’s House (age 6; $69.99) mini-doll figure Olivia’s suburban home is loaded with buildable, functional details that girls can use to create rooms including a bedroom, living room, bathroom, kitchen, outdoor terrace, yard and more. Features modular building instructions that allow the house to be remodeled, redecorated or rearranged for hours of building and role play fun. Also includes Olivia’s parents, Anna and Peter, mini-doll figure.
for an immersive brand experience including an avatar creator, mini-movies, games, video building tips, story extensions, contests, news, product details and an events calendar.